EPISODE 294: What's In A Name? Creating A Brand with SOLO HNTR Tim Burnett
Today on Gritty, I am joined by Tim Burnett, aka SOLO HUNTER and we talk about branding, marketing and business. Tim and I are in the business of content creation and so our branding and marketing discussion leans that direction. I really like Tim--he’s got a “what you see is what you get” personality that I find refreshing. And he doesn’t over complicate things--words like, “don’t be a jackass” are pretty easy to comprehend. Nonetheless, in classic fashion, I ask him to elaborate on the “jackass” statement just to be sure I fully understand it.
I ask Tim how Solo started. What’s the biggest mistake people make when creating a brand name. We talk about our objectives when we create content. And we talk about the importance of good business partners and how you know whether you have a good one or not. We agree that media consumption habits differ greatly from platform to platform, for example., from TV to FB to Instagram to Youtube to Twitter--and people have preferred platforms. We discuss the differences between platforms and we share our thoughts on how our messaging differs from platform to platform.
This isn’t all we talk about, but this intro gives you a good idea of what this show is about. I hope you find this episode helpful. In today’s world, nearly everyone is a content creator of some sort. So I don’t believe this episode is just for those trying to build a brand per se. This episode can help those who are actively involved in promoting the hunting life, conservation and life values. Finally, please know that Tim and I are by no means experts in marketing or content creation--we just know what has worked for us and we share it on this podcast.
For those who want to learn more about these topics, I recommend that you read the following books:
The Thank You Economy, Crush It, and Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.
And for those wanting to start a new career and chase a more meaningful job, check-out the book START, by Jon Acuff. In this book, “Jon Explores the five stages every life goes through on the path to awesome and looks at what it takes to punch fear in the face, escape average and do work that matters.”